Vitafusion Women's Multi review: a berry gummy multivitamin that makes daily vitamins easy

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Let's be honest about multivitamins. The best one is the one you'll actually take. And for a huge number of women, that turns out to be a berry gummy that tastes like a treat.

Vitafusion Women's Multi is the most popular women's multivitamin on Amazon right now. I can see the appeal straight away.

What it covers

Vitafusion lists these nutrients on the bottle:

• vitamins A, C, D and E

• B vitamins

• biotin

• calcium

• zinc

The company says the formula helps support energy metabolism, bone health and immune health. That's a sensible focus for a women's multi. B vitamins help turn food into energy, calcium and vitamin D are the classic bone pair, and vitamins C and D plus zinc are what most people think of for immune support.

Vitafusion also mentions it's a new and improved formula with an updated blend of vitamins and minerals.

The taste factor

This is where Vitafusion Women's Multi shines. They're berry flavored, chewy, and get their color from blueberry and carrot concentrates and lycopene, rather than synthetic FD&C dyes. Amazon reviewers bring up the taste constantly, usually in the context of "this is the first vitamin I've stuck with."

That matters more than it sounds. A pill bottle you dread opening usually ends up expired in a cabinet. A gummy you look forward to becomes a habit.

What it's free of

Vitafusion says these are made without artificial sweeteners, gluten, high-fructose corn syrup, dairy and synthetic FD&C dyes. They are sweetened with glucose syrup and sugar, like most gummies, and they're made with gelatin, so they aren't vegetarian. Good to know if either of those matters to you.

Easy math

A 120-count bottle is a 60-day supply, so you're taking two gummies a day. It's one of the cheapest ways to cover your daily basics on Amazon, and two months per bottle means you aren't reordering every few weeks.

I'd keep them right next to your toothbrush or coffee mug. Seeing the bottle every morning is half the battle.

Vitafusion has been making gummy vitamins for a long time, and it's one of the brands that made gummies a normal part of the vitamin aisle. It's owned by Church & Dwight, the company behind a lot of familiar household names, so this isn't a fly-by-night label. That kind of track record is reassuring when you're buying something you'll take every single day.

You can also pick it up in a 150-count size if you'd like to go even longer between orders. And if someone else in the house wants in, Vitafusion makes a men's version in the same berry flavor, so you can line the two bottles up side by side and make vitamins a shared morning habit.

Who it's for

It's designed for adult women, and it's a great fit if you:

• don't like swallowing pills

• want simple daily nutrition insurance for days your meals aren't perfect

• like the idea of biotin in your multi for hair, skin and nails

• want something affordable you can keep on hand all year

It's not a prenatal, though. If you're pregnant or trying to get pregnant, you'll want a prenatal with the right folate and iron, so ask your doctor which one fits you.

A couple of good habits

Biotin can affect some lab tests, including thyroid tests, so mention your multivitamin to your doctor before blood work. Stick to the serving on the label, since gummies are easy to overdo, and keep the bottle up high where kids can't reach it. If you take other supplements with vitamin A or D, add them up so you don't double up without meaning to.

Sometimes simple wins. If you'd like an easy, tasty way to cover your daily vitamins, Vitafusion Women's Multi is a cheerful little bottle to add to your morning.

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